Relational Evolution of U.S. Public Diplomacy Toward Muslim World: Study of Strategic Documents
Volume 23, Issue 3, Autumn 2021, Pages 205-254
Mohammad Shad, Foad Izadi, Saied Reza Ameli
Abstract This Study shows that U.S. public diplomacy toward the Muslim World has undergone a "strategic shift" after experiencing the pathologies of its past inefficiencies. The focus of U.S. public diplomacy agents has shifted from trying to distribute a coherent system of "messages" to consolidating resources to create an interconnected network of "relationships." Unlike in the past, which the audience of the U.S. public diplomacy in a "One-way" and "Information-based" process which has a certain number of "passive, single and hesitant viewers, readers and listeners" for American television networks, magazines, websites and radio channels; In the new situation, there is a "Two-way" and "Relation-based" process, in which a significant network of "active, like-minded and organized participants" are the target audience of U.S. public diplomacy. The partnership is part of the U.S. social, economic, political, and human rights Initiatives. According to the documents these activists set up a "network of strategic partners" for the United States and will be "Agents of Change" in their transitional societies.

