Three Generations – Three Discourses in Strategic Culture

Document Type : Research Paper

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Abstract

The purpose of paper does explore approaches of three generations of thinkers as three discourses in strategic culture. The strategic culture is used as an independent variable for explanting strategic behaviors at first. Appearing this conception in strategic behaviors has been meaning the acceptance of non- material and structural factors in analyzing it. In three decades made three discourses that all emphases on relationship between strategic culture and behavior, albeit reached the different conclusion from it.It is impossible in the first discourse analyzing the behavior without strategic culture, second one introduces the strategic culture as a means and instrument of running the strategy, the relationship between culture and strategic behavior in the third one does discuss strategic culture role in the context of strategic behavior.

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